What's in a Dog Name? ...
A puppy or dog needs just the right name to live up to, a name that fits his/her personality or his/her appearance or his/her owner's expectations. A puppy's name will be used dozens of times each day. It should be short and sweet, preferably one or two syllables. It should not sound like anyone else's name or like any of the cues that will be used to tell the puppy what you expect him to do.
Some owners bestow plain and simple names on their canine companions --many a Dusty or Rusty, Bob or Blackie, Patches or Spot lives in urban and suburban neighbourhoods throughout the country. Other owners name their pooches after favourite book, movie, or television characters; sports; favourite relatives; or favourite foods; there's a plethora of Sherlock's, Scarlets, Spocks, Sluggers, Sam's, and Sugars around.
Some owners use the Aussie attitude to name their dog like the red cattle dog named blue or a Great Dane named Tiny or Peanut, a Shih Tzu is Superman, a black Cocker is Snowie, or a Mastiff is Pansy.
Some breeders follow themes in naming their litters of puppies like naming them after playing cards like, Jester, joker, jack of spades etc. Some use a variation of the parents' names.
Others name the pups for their attitudes, their potential as a winner, a natural feature, a movie title or character, a favourite recipe, a famous person, a phrase in a song, or a bit of jargon from business, law, the theatre, or other fields of endeavour. Humour is popular, as are spelling variations.
The number of letters in a dog's name is limited, as is the number of dogs that can have the same registered name, so breeders vary the spelling of some names to get the point across within the prescribed number of letters while avoiding duplication. Certain words lend themselves to spelling changes and are appropriate for dog names. There's time, thyme, and tyme; knight, night, and nite; magic, majic, and magique, etc.
Some breeders prefer theme names for their litters. They'll use a variation of the dam's or sire's name, the month or season in which the litter was born, or any other theme that will help identify the pup in the future.
Another thing to consider....
Humans attach much significance to a name. You only need to check The WAG (SSDTC Monthly Magazine) when people attain titles and check out the name of the dog that usually precedes the Dogs "common name" or just have a look at the names of the dogs of the new members and you'll see what I mean